Parking Summit & Charrette Details

Whether you plan to attend the summit or the charrettes, the information below gives you more details about each topic so you can be better prepared with thoughts, ideas and questions.  If you are unable to attend any of the events, we’d still love your input. Please share your comments with us via email at


ISSUES: Daytime part-time employees struggle to find parking while at work. Most employers do not provide a city permit for part-time employee parking.  Part-time employees tend to park on the street or move around among private lots. Part-time employees working evening shifts tend to park on the street and close to their employment, taking up valuable customer parking and preventing churn in those best spaces. Parking is free after 5pm and on weekends, so evening workers are not subject to time restrictions for on street parking like daytime workers.


  1. Create a part-time employee parking permit plan that allows for a part-time rate for daytime workers. Use underutilized on-street spaces as the permit locations while those spaces are still shared with the public. (Maps of proposed locations available at summit along with details of proposed pricing, etc.)
  2. To encourage off-street parking in the evenings, designate specific lots/garages that are “Free after 3” for part-time employee permit holders.


ISSUES: Today all on street parking is treated equally, though we know that certain blocks are more desirable and sought after for customer parking than others.  All on street parking is free for the first 2 hours. Parkers may purchase additional time for on-street parking through the Parkmobile system, but only 2 additional hours can be purchased on the street. For example: Four hours of parking for one user on S. Kentucky Ave costs only $2.35 (Parkmobile has a $.35 transaction fee). This low cost is the same for less utilized streets such as Orange and parts of Massachusetts. In contrast, parking in the Munn Park parking lots has no free parking period and costs $1 per hour for up to 8 hours.


  1. To encourage more parking turnover in the most competitive blocks – Kentucky and Tennessee from Lemon to Bay, Lemon, Main and Pine from S. Florida to Massachusetts – parking services is considering a tiered pricing system where price per hour is higher and progressively more expensive with each additional hour purchased for streets where the demand is higher.
  2. Eliminate the ability to purchase additional time on the above named blocks, restricting parking to 2 hours only in the se areas.
  3. Eliminating free parking altogether.
  4. Change nothing and leave the system as it is.


ISSUE: No one enjoys getting a parking citation. Parking citations can contribute to bad feelings about Downtown and deter some folks from coming back.


  1. Most of the Downtown visitors are repeat customers and/or locals. Much like those who frequent toll roads invest in a SunPass, membership parking allows those enrolled in Downtown’s Membership Parking to avoid tickets by being automatically billed for their parking time. This eliminates the need for using the pay-by-space machine, Parkmobile, and/or remembering when your free 2 hours has expired. “Members” will be automatically billed for their parking session to a credit card on file, eliminating parking citations.
  2. Parkers who do not want to sign up for membership parking continue to use the parking pay systems currently available. Membership parking will not replace Parkmobile or pay stations.
  3. To encourage all Downtown parkers to sign up for Membership Parking, parking services will have a 30-60 marketing campaign and provide free $5 coupons for users who sign up.
    IMPORTANT TO REMEMBER: Hourly rates for on-street parking are likely to increase in area with the highest demand as named above. Parking beyond the free 2 hours in these areas will not remain at $1 per hour. Members would be educated about the parking costs for each zone an agree to those rates in the Membership Parking agreement.


ISSUE: The city has a current demand for additional employee parking.  The city owned parking spaces in the core of Downtown – where the highest demand for parking exists – are oversubscribed. Though the city is committed to another parking garage, it will be a year or more before a structure is built.


  1. A “Downtown Shuttle” could be implemented through a partnership with Citrus Connection specifically for the use of Downtown employees.  Employees could park at the Lakeland Center and take the free shuttle which would drop them at or nearly at their employers front door. Features of the shuttle system: Users would be able to “track the bus” via an app; the route would be a fixed route based on the concentration of employees’ locations; route would be a 3-7 minute route; early morning, lunch and evening routes available; emergency ride coupons available for users who need to access their cars during non- operating times.
    • FEEDBACK NEEDED: Under what circumstances would employers use the shuttle for employees?
  2. Bikeshare stations are located at The Lakeland Center, Munn Park and Rose Street.  Part-time daytime employees could park for free all day at Rose Street, ride a bikeshare bike into the Munn Park Station and walk to his/her final destination. An annual pass for bikeshare is $25 per year. Bikeshare is also available for the public to use in the same way from any of the locations.
  3. Valet parking in the evening was introduces in December 2016. As Downtown adds additional nightlife – more bars and full service restaurants – the competition for convenient on street parking will increase.  Added businesses means not only additional customers, but additional employees who will likely be facing the part-time employee parking issues defined above.

P3(Public-Private-Partnerships) in existing private lots/garages 

ISSUE: Almost half of all parking spaces Downtown are privately owned.  Many of the private lots/garages are underutilized.


  1. The city is looking for additional opportunities to partner with private lot/garage owners to maximize parking utilization.  Currently the city has a P3 with Trinity Presbyterian Church.  Its parking lot on Tennessee Ave is now available to the public during working hours M-F at a cost of $1 per hour through Parkmobile. It is also available for free on nights and weekends. The partnership created additional public parking in an area that was dominated by privately owned lots.

The stations in Munn park will have maps and information about each of these topics. The Charrettes will ask each group to discuss these topics and the weigh the pros/cons of the proposed solutions as well as contribute new ideas.  The topics will be addresses one at a time for a specific timed discussion period. Then groups will be asked to move on to the next topic.  The conclusions and discussions from each group will be recorded by the assigned note taker and the cumulative results will be shared at a later date.